I’m a Senior Brand Designer based in London, working across visual identity, campaigns and art direction. Most of my work centres on creating visual systems that feel thoughtful, distinctive and built to last.

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I’m drawn to projects with personality and a point of view; the kind that reward pushing past the obvious to uncover ideas grounded in strategy and meaning, not just decoration. That thinking runs through everything I make, whether it’s an identity system, campaign, mural or piece of motion.

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I like staying close to projects from the first sketch to the final outcome, working alongside ideas as they develop. Partly because I enjoy moving across different mediums and partly because it helps ideas hold onto their clarity and character as they take shape.

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That mindset shows up in my logo too: a flying pig made of pixels. A little reminder to aim high, even when you’re working detail by detail.