I’m a Senior Brand Designer based in London. My work moves between Graphic Design, Motion, Illustration, Painting and Photography. Partly because I like to stay with an idea from its first sketch to how it shows up in the world, and partly because I’ve never felt the need to choose just one way of making.

Most of my work centres on brand identities and visual systems, often developed closely with founders and small teams. I enjoy the early stages of a project, when a brand is still taking shape and the visual language needs to be built from the ground up.

That mindset probably shows up everywhere, including my logo: a flying pig made of pixels. It’s a small reminder to aim high, even when you’re working detail by detail. I think of myself as an optimistic pixel-pusher, using small decisions to shape bigger stories.

Whether I’m building a brand identity, shaping a campaign, painting a mural or shooting imagery, the aim is the same: to create work that feels thoughtful, distinctive and built to last.