In Sight was a self-led project inspired by my concern for the rising numbers of unemployment as a result of the national C-19 lockdown.
The project presents an integrated campaign proposal for a platform that hopes to increase empathy and understanding towards the hidden homeless. The campaign utilises street bollards to display the illustrated stories of real people via an interactive rotating puzzle, highlighting how one stroke of misfortune can have a domino effect on one’s situation. A QR code takes the viewer to an animation that brings one of the stories to life and reveals the real face behind the story.
