Hale creates handmade cosmetics in small batches using organic and sustainable ingredients. A key value for the brand is accessibility, highlighted in their pledge to maintain prices that allow people with smaller budgets to access quality sustainable skincare.  
My illustrative approach to the visual identity echoes the handcrafted nature of the brand across each of the 5 range artworks. Soft, calming pattens have been extracted from the ingredients to represent taking a moment to look a bit deeper and breathe, representing Hale's tag-line: 
"Helping you and your skin breath"
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